X-treme Service Activity Manager

724 Solutions enables mobile operators to bring new wireless data services to market quickly and easily. The X-treme Service Activity Manager (XSAM) is a workflow engine that allows operators to more easily manage relationships with content providers. The open, standards-based content management infrastructure and self-provisioning tools provide for swift service deployment and easy management. For mobile operators who are challenged with differentiating themselves in highly competitive markets, the XSAM provides standard templates for ease of repeating sophis-ticated routing of users based on business rules. Mobile operators can quickly create new, workflow-defined business models and thus enable immediately valuable content services. The system design permits on-the-fly workflow changes for introducingone-time offers, promotions, and trials to reflect customer ormarket requirements.

Accelerate Profitability Through Enhanced Data Services
Mobile operators are focused on the importance of content and content providers to enhance revenues, but successful deployment of each service can vary greatly in technical requirements. Complexity in provisioning, delivery and content support services can hinder mobile operators from successfully achieving their time-to-market objectives and delay them from adding significant value to the transaction stream.

Reduce Time to Market
XSAM standard templates enable mobile operators to significantly improve time-to-market for new mobile data services. By applying flexible, re-usable business models and business rules to third party content providers, mobile operators and their provider partners can quickly bring mobile data services to market by avoiding extensive development and testing of program code.

Spur Adoption
Instead of spending valuable resources on hand-picking good content providers and killer applications, carriers need to focus on attracting development communities and a broad base of content providers to serve their wireless customers. This will let a carrier deliver a variety of applications and content to permit the user to create their personal suite of “killer apps.” This approach to “pick ‘n’ mix” communities allows mobile operators to be the marketplace for a world of content. Market forces can then help determine which content is viable and what price is appropriate for the content.

Enhance User Experience
One of the challenges mobile operators encounter is ensuring quality and consistency of content delivery using an over-the-air interface. For example, when a streaming audio or video is unsuccessfully delivered to the customer’s wireless device, a context-aware workflow function could recognize this and automatically resend the content or refund the cost. XSAM enables a wide variety of ways to enhance content transactions and sessions, providing content providers with required services and enhancing user interaction.

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